Brand Identity

We help startups find their character and establish an emotional connection with users

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What Feely Covers

Brand Strategy

Brand positioning

Brand messages

Brand personality

Brand Identity

Logotype

Typography set

Color scheme

Brand graphics

Brand Collateral

Brand-book & guidelines

Social media kit

Sale and marketing presentations

Pitch decks

Stationery & promotional

Abdul Al-Asaad

Founder, Basic Capital

Super attentive, nailed every detail, and delivered amazing results from start to finish.

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Brand Identity Process

Brand strategy

Brand discovery & workshop  A deep dive into your product, target audience, competitors, and mission. This step includes a collaborative workshop to align on key insights and uncover strategic opportunities for your brand.

Brand platform development  Establishes your vision, mission, values, personality, positioning, and brand metaphor. This strategic foundation becomes the guide for all brand decisions and communications.

Visual identity

Initial creative exploration  Initial moodboards and visual concepts to explore and align on the brand's style, tone, and personality. Helps define the creative direction before moving into detailed design work.

Visual identity creation  Development of logo concepts, typography systems, color schemes, and visual graphics based on the approved creative direction. Includes 2 identity directions for exploration.

Brand activation

Brand implementation  A complete visual language system including brand graphics, social media assets, marketing collateral, and business materials that bring the brand to life across all touchpoints.

Brand guidelines  A comprehensive brand style guide, logo formats, design asset library, brand platform strategy document, and everything needed to maintain brand consistency.

Leander McCormick-Goodhart

CEO, Lancer Infrastructure

Their attention to detail, design expertise, and ability to bring abstract ideas to life set them apart.

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FAQ

How will discuss the project?

You will work directly with the Creative Director. We discuss the project in our weekly Zoom meetings, and address additional questions via email or in the Slack chat.

What if we need more than in your deliverable list?

If you require something beyond basic deliverables, just tell us what you need. We create illustrations, 3D, icons, presentations, infographics, and more.

Here is some additional services we offer:

Do you work with a brand strategy?

Yes, together with you we define the brand positioning, brand personality and brand messaging. We don't work with business and marketing strategy.

Here is some additional services we offer:

How long does it take to develop a brand identity?

While our approach to each project is unique, we have developed a methodology that enables startups to quickly revamp their brand identity, starting from 3 weeks.

Here is some additional services we offer: