4 weeksBrand identity · Web design
Multis helps hundreds of web3 companies secure, manage, and spend crypto & USD
Feely has undertaken a pet project to redesign the brand identity of Multis. The brand strategy focuses on positioning Multis as a trailblazer in the field, a unique organization that is disrupting the traditional financial instruments for web3.
The cornerstone of the new Multis brand identity is its logo, which has been meticulously designed from the two «M» letters. The logo serves as a visual representation of the seamless integration between crypto and USD, highlighting Multis' ability to secure, manage, and spend both currencies. Additionally, the logo features a subtle metaphor of a locker, emphasizing the safety and security of crypto assets when managed through Multis.
Building a web3 business can be challenging. Multis has gone through the difficulties themselves, so they know what it takes to succeed. That's why Feely designed the brand to be playful and approachable, making it easy to use our instruments without added stress.
The new color palette for the Multis brand identity is both modern and vibrant, highlighting the company's innovative approach in the field of web3. The use of a bright lime yellow, combined with a soft lavender, creates a fresh and energetic look that sets Multis apart from its competitors.
The website design for Multis reflects the brand's innovative and forward-thinking approach. Feely aimed to create an engaging user experience while also maintaining a clean and modern look.
The mobile design for the website was carefully crafted to ensure a seamless user experience on small screens.
As part of the brand identity, it was created a set of stickers to enhance the brand's visual presence and add a touch of playfulness to the overall tone.
From the homepage to the various internal pages, Feely aimed to maintain a consistent style while also incorporating engaging layout solutions. This approach was taken to ensure that users would be motivated to explore the site and engage with its content.
Feely also experimented with different layouts and formats to ensure that the social media content remained engaging and varied.
The result is a consistent and eye-catching social media presence that accurately represents the brand's identity and values while effectively engaging with the target audience.