Bloxspring

Bloxspring, once known as a UK-based PR agency focused on Proptech startups, was evolving into a global brand and content partner for built world innovators. Their existing brand no longer reflected their expanded capabilities, sector fluency, or ambition to lead in real estate, construction, and climate innovation.

They needed a bold new identity, a clear and elevated narrative, and a modern, scalable website to match their new positioning and support their move into more competitive markets like North America.

We started with a brand workshop where the Bloxspring team shared their vision, services, values, audience, and brand goals. This session gave us the clarity and direction needed to shape the brand. At its core was a strong metaphor: Creating Momentum for Built World Innovators, which we brought to life through the graphic language.

Following the workshop, we created tone of voice guidelines that captured Bloxspring’s confident, creative, and approachable personality. These guidelines ensured their communication felt consistent and distinctive across all channels, from internal documents to external marketing.

The BLX logo is built with forward momentum at its core. Its tilted letterforms and off-axis alignment create a sense of motion as if the brand itself is stepping confidently into the future. This dynamic angle visually represents the agency’s mission: to generate unstoppable momentum for innovators in the built world.

The brand language builds on two core ideas: scale and spring. Rising bars suggest growth and momentum, while the curved form references a coiled spring, echoing the idea of stored energy and the Bloxspring name. Inspired by modular forms, the blocks bring structure, rhythm, and clarity to layouts. They ground the brand in its sector while adding energy and forward motion to every composition.

Bloxspring’s editorial effect, created with the Endless Tools wave filter, adds rhythmic distortion that echoes the brand’s visual language. Paired with clean lines and natural light, it turns still images into expressions of momentum.

We developed the brand guidelines with a clear goal: not just to inspire the team for future brand growth, but to reveal the design system behind it. These guidelines make the brand’s visual and verbal language practical and usable, empowering the team to apply it confidently and evolve it over time.

Bloxspring’s icons are abstract but recognizable, built from clean, geometric shapes. Use line-based icons with uniform stroke weight and minimal detail. Icons support clarity. They guide, not decorate.

For the website, we developed the structure, created wireframes, wrote the copy, designed the UI, and built everything in Webflow. The site includes CMS collections for case studies and blog content, allowing the Bloxspring team to easily update and manage content on their own. It’s fully responsive and optimized for SEO from the ground up.

We created a 73-page presentation template in Figma Slides, designed to be easy to edit, flexible, and visually consistent. It gives the Bloxspring team a powerful tool to build polished sales and pitch decks quickly, without compromising on brand quality.

We designed a set of social media templates in Figma Buzz, making it simple for the team to create on-brand content without needing tools like Canva. The templates are easy to customize and built to maintain consistency across platforms while saving time and effort.

This one was special. The Bloxspring team brought clarity, ambition, and a clear vision, we just helped shape it. A fun, focused collaboration we’re proud to be part of. Let’s see what momentum looks like.

If you're ready to build a brand that stands out, we’d love to bring your vision to life. Reach out  at hello@feelystudio.com and let’s make something exceptional together.