Enduvo

Enduvo came to us with a shift in mind. They were moving toward a new audience: domain experts in complex industries, and needed a brand that speaks their language. We helped them rethink their positioning through a full rebranding, including a brand platform, core messaging, and visual identity.

With the brand strategy, we helped Enduvo define product positioning, brand personality, and tone of voice, guided by the brand idea “Revealing how expertise really works.” Based on that, we created a distinctive brand identity with a cohesive visual system, taglines, and core messages.

The illustrations emphasize Enduvo’s core value: spatial 3D experience. Their fluid forms and layered depth echo how the platform captures expertise in motion. Each illustration smoothly transitions into the background, mirroring the intuitive and immersive feel of Enduvo’s platform.

The backgrounds are built from real photos, softened into smooth gradients. They bring a sense of depth and natural feeling to the design. This also helps to position Enduvo as a mature player, not a gimmicky startup.

Based on real in-app content, the scenes were recreated and polished to clearly show how experts build and share knowledge. Since scenes are a key part of the product, we enhanced them for marketing purposes to make Enduvo's value immediately visible to new users and stakeholders.

The identity is built for wide application, from layouts and expressive visuals to expert photography. It forms a visual language that brings clarity and depth to every touchpoint. It’s not just decoration but a foundation for Enduvo’s vision that challenges the idea that real expertise lives in slides.

We’ve built a system of social media and presentation templates to help Enduvo’s small team create assets quickly and make sure they’re consistent and on-brand.

Working with Enduvo meant, in essence, creating a new product category — merging immersive learning and knowledge sharing into an accessible, no‑code format for experts across industries. We built a strong brand foundation that supports the product’s growth and positions it to lead this emerging space.