Mutiny

Mutiny came to Feely after a major product update and a brand refresh developed by Big Wig studio. We helped bring the updated website to life visually: applying the refreshed identity, designing product illustrations and motion, and making the AI product feel clearer, more tangible, and easier to understand.

We redesigned and implemented updates across Mutiny's homepage, product pages, and use case template page. Mutiny already had a recognizable visual style: bold character, strong brand illustrations, and the raccoon. Our goal was to balance that personality with a more tangible product story, so the website could feel distinctive while still clearly showing what the product does and how teams use it.

Implemented updates within Mutiny's existing Framer website, using animation to add energy and momentum while keeping the build structure clean and simple so the site would stay fast, responsive, and easy to maintain.

Product illustrations were created to make abstract AI workflows more concrete. Instead of relying only on interface screenshots or feature descriptions, we built visual explanations for how different product features work and how teams can use them in real sales and marketing scenarios.

Animations were used as a functional part of the storytelling, showing product behavior and transitions in a way that makes the experience easier to grasp.

At Feely, we love working with ambitious founders and teams with a clear product vision. Projects like Mutiny give us the chance to turn that vision into a website that feels sharp, memorable, and useful: one that carries the brand’s personality while making the product easier to understand.