Brand Identity · Web Design · Web Development
We have been working alongside Hart, Inc. to help establish a more mature online presence and reintroduce the company with the new product offerings.
Since 2018, Hart has been on a mission to create a healthcare ecosystem that is seamlessly connected through innovative and accessible solutions, empowering patients and providers to achieve optimal outcomes.
The overall goal was to establish a more mature online presence and reintroduce the company with the new product offerings. Unlike some other platforms, Hart takes the extracted data, normalizes it, and maps it to any kind of destination with high accuracy in an almost completely automated method making it fast and simple. We brought this to life through a visual identity based on simple geometric shapes and subtle animations.
The previous logo of Hart was in the form of a heart. We decided to refrain from the obvious choice and simplified it in order to communicate a more mature brand. The logo symbol captures the movement and transformation. Also, we fine-tuned its typography for better readability.
Hart's website aims to capture the attention of decision-makers in health institutions and showcase the advantages of using the platform. To achieve this, the website effectively communicates the main functionalities and benefits of the products. This was accomplished by implementing a design that highlights crucial informative text and animated visual elements, capturing users' attention.
Our focus on simplicity was paramount in creating a solution that effectively conveys Hart's key values of trust, innovation, and agility. We created a presentation template and designed several brand assets for their social media profiles.